When asked which sources of information about a product or service they consider to be trustworthy, most respondents highlighted two key categories:
Αuthentic peer feedback:
👥 Recommendations from friends
💬 Consumer group discussions on social media
⭐ Published user reviews
Official sources:
🌐 Company websites — trusted by 8 out of 10 consumers
💡 These findings suggest that trust continues to rest primarily on authentic peer feedback and official sources.
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