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What are focus groups?

by Mika Savva, Head of Qualitative and Business Development

What are focus groups?
Focus groups comprise the most popular methodology used by qualitative researchers, to explore and investigate the complex human perspective, in a context of interactive discussions amongst a small group of participants sharing certain common characteristics (demographic, lifestyle, or other parameters relevant to the study of interest) and representing the target audience group.

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International Health Day

According to research conducted by PMR in 2023 amongst the general population of adults in Cyprus, only 52% stated that they are perfectly healthy.

Based on previous research findings (2022), also based on the general population of adults in Cyprus, one in three Cypriots stated that they exercise, while almost half stated that they consume healthy foods.

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The post pandemic era, marks a digital shift in Cypriots

This month marks the fourth anniversary after the first lockdown in Cyprus aimed to stop the spreading of the pandemic. As we reflected upon the many changes that marked our lives since then, and by looking at historical research insights collected during these years, we stumbled upon a very interesting finding:

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