The pandemic has changed the way we see the world, the way we live and the way we act, and consequently our needs and purchasing behavior. Although most of our purchases are still done online, we are all eager to return to normality, enjoy our shopping experience in physical stores, regain our social skills and habits. Human beings are social by nature, have an inherent need to be around other people and receive pleasure from talking, meeting and greeting other human beings. While businesses are standing in line waiting for consumers to return, the provision of a pleasant and enjoyable customer experience is often the most important criterion for attracting and retaining customers.

According to World Heath Organization (WHO), Cardiovascular diseases (CVDs) are the leading cause of death globally. In 2019 CVDs represented 32% of all global deaths. Of these deaths, 85% were due to heart attack and stroke. Most cardiovascular diseases can be prevented by addressing behavioural risk factors such as tobacco use, unhealthy diet, physical inactivity, and excessive use of alcohol

Pulse Market Research has conducted a survey through My Opinion online panel to address the various concerns and opinions of the public regarding the use of the internet. The survey was conducted in February 2022 and the respondents were Cypriot citizens.

MSPA Europe/Africa, the trade organization for mystery shopping professionals has recently released the 2021 Smiling Report in cooperation with Better Business Worldwide, for the 18th consecutive year. The Smiling Report consists of data from around 31 million mystery shopping evaluations, collected since 2004 by professional Mystery Shopping Providers that are members of the MSPA in Europe/Africa, Asia/Pacific and America. The report analyses customer service data from evaluations conducted across a whole spectrum of industries.